DeepSeek challenged America’s dominant position in AI last week when news got out that a Chinese startup could match the best ChatGPT model by using software instead of the high-end hardware unavailable to AI firms in China.
DeepSeek might have used ChatGPT content to train early versions of DeepSeek AI, but this doesn’t change the novel approach that allowed it to do more with less, and to offer a potentially cheaper high-end AI to users.
The market may have crashed last Monday, but that’s a temporary reaction. Hardware will still very much count in the brewing US-China AI war, and everyone will pay even more attention to software optimization ideas.
I said last week that DeepSeek tech might benefit Apple directly, one of the few companies that wasn’t affected by the crash. I speculated that Apple might use some of DeepSeek’s ideas to optimize its own AI models to improve Apple Intelligence on the iPhone in iOS 19 and future updates.
I didn’t mean Apple should incorporate DeepSeek inside the iPhone, like ChatGPT and other chatbot offerings. I wouldn’t even want that. I have plenty of reasons to stay away from DeepSeek, as it is packaged for the Western world right now.
However, DeepSeek integration in iOS could be exactly what Apple needs in China, a key iPhone market where the handset isn’t selling as well as before.
The post DeepSeek could be just what Apple needs to bring Apple Intelligence to China appeared first on BGR.
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DeepSeek could be just what Apple needs to bring Apple Intelligence to China originally appeared on BGR.com on Mon, 3 Feb 2025 at 20:44:00 EDT. Please see our terms for use of feeds.