Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don’t want to pay for a Premium subscription because ad revenue pays is how the service is supported. A part of that money goes to Google, of course, and part goes to creators.
While YouTube makes billions of dollars, Google is also very greedy since it has shareholders to satisfy. Ad blockers cost Google money, so it makes sense that the company would want to fight them.
But when I defended Google’s stance on YouTube ad blockers in the past, I also reminded the company that ad blockers are a side effect of Google’s own practices. Whether it’s tracking users across the web or serving all sorts of annoying ads on YouTube and elsewhere, Google helped create the need for ad blockers. Internet users got tired of the invasive ads that Google popularized.
Now that Google is largely winning the war against ad blockers, it’s time to remind the company that it’s messing up again in the most annoying way possible. Some users are seeing hour-long unskippable ads on YouTube. No, seriously… an hour. I wouldn’t blame anyone if they resorted to ad blockers after dealing with that sort of nightmare.
The post Hour-long unskippable ads are showing up on YouTube appeared first on BGR.
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Hour-long unskippable ads are showing up on YouTube originally appeared on BGR.com on Sun, 26 Jan 2025 at 10:48:00 EDT. Please see our terms for use of feeds.