Tim Cook teased the “newest member of the family” last week on X, seemingly confirming what the leaks have been saying. The iPhone SE 4, Apple’s cheapest new iPhone, will be unveiled on February 14th. It should generate plenty of interest in the coming months.
Cook might not have named the product launching this week, but the iPhone SE 4 is the only Apple product that makes sense to get a mid-February launch. iPhone sales were down in the December quarter, and while Apple reported record revenue for the period, it couldn’t have liked the drop in iPhone sales.
The iPhone did the worst in China, one of Apple’s most important markets. A $500 iPhone SE 4 that looks like an iPhone 14 and behaves like the iPhone 16 and 16 Plus is a device many buyers should consider. Launching the handset as soon as possible makes the most sense.
Speaking of names, there might not be an iPhone SE 4 in Apple’s lineup come Wednesday. Technically, Apple would call it the iPhone SE (4th generation) if it were to use that name. But Apple is expected to coin a new marketing term for this special breed of iPhone rather than rely on a product name that might hurt the phone.
The post There won’t be an iPhone SE 4 because Apple isn’t calling it that appeared first on BGR.
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There won’t be an iPhone SE 4 because Apple isn’t calling it that originally appeared on BGR.com on Mon, 17 Feb 2025 at 07:42:00 EDT. Please see our terms for use of feeds.