Chinese smartphone vendor Tecno teased the Phantom Ultimate G Fold last week, just ahead of Samsung’s big Unpacked press event of the summer. Tecno’s marketing move was timed to beat Samsung’s own promotional strategy.
Rumors said the Korean giant would tease the Samsung Galaxy G Fold trifold at the end of the media event. The phone is expected to launch later this year, with Korea and China as its only markets.
While Samsung didn’t tease its G Fold, we’ve already seen images of Tecno’s G Fold. Tecno used a similar strategy last year when it revealed the Phantom Ultimate 2 trifold before Huawei launched the Mate XT. Only Huawei’s device ended up as a commercial product.
A week after Samsung’s Unpacked, Tecno has announced its second trifold foldable and the world’s first G Fold model. While the Phantom Ultimate G Fold is official, it won’t be hitting stores. Like the Ultimate 2, it’s a concept device designed to highlight Tecno’s progress in phone design.
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